Myth is an imagined snowboarding company. The name Myth alludes to Greek mythology. The incorporation of Greek gods and goddesses into the designs are meant to allow the customer to feel as if he or she is at the level of a god, and his or her snowboarding abilities embody the mythical nature of gods and goddesses. The board designs are made from uniquely collaged materials, that give the customer options to fit their style. Myth gives customers a sense of confidence on the slopes, as well as off the slopes, as apparel is also provided.