The design challenge is to create a brand manual for an imagined music venue/cafe/night club, called Back 2 Black. The venue is in an urban area and has its roots in the 80’s grunge scene. Hypothetically it was founded in the 80’s and the design reflects the time period. Back 2 Black is open 24 hours for night owls and early birds alike. Back 2 Black encourages customers to come as they are, attitude and all, but they are required to wear black. The manual consists of logo dos and do nots, print ads, web interfaces, merchandise, etc. All of the components are designed to the emulate the nature of the venue.