Koatsa is a hypothetical jewelry company. Inspired by the Navajo nation, Koatsa is a word made up of two words found in the Navajo language. The first word is Ko, meaning fire, and atsa, meaning eagle. The logo is made up of the word, as well as a drawn eagle feather. Fire and eagles are not only symbols of the northwest, but both hold strong symbolic meaning to the Navajo people. Jewelry is a major aspect of American Indian culture, so it is important that the brand’s overall look and feel is representative of the Navajo Nation.