The challenge is to create album artwork for The 1975, an English alternative/indie rock band, based in the UK. The design goal is to take an 80’s aesthetic of neon  signs, with a lyric booklet made up of interesting type structures. The booklet is held by a simplistic black, die cut packaging, sure to stand out when placed on shelves. This packaging shows diversity, which is what kind of music the band creates.

The design challenge for Bloodline is to re-brand a tattoo ink manufacturer. The use of blood bags as ink containers, has never been seen in this booming industry, which creates a unique brand identity. The outer packaging for the bags is meant to look like a cooler, much like what medical blood bags would be transported in. Bloodline creates a new experience for the artist and client. The tag line, be a type O artist, is meant to show that anyone using Bloodline ink is a professional who can tattoo anything, just as a type O donor can donate to anyone.

The design challenge is to create a coffee company whose brand is inspired by the book, On the Road, by Jack Kerouac. The On the Road theme is consistent throughout the brand, with typographic quotes from the book, printed on posters and packaging. The logo is symbolic of the road, as well as the signs found on the coffee’s packaging. Whether the customer is familiar with the book or not, the goal is for he or she to enjoy their coffee in the cafe, and on the road.

Koatsa is a hypothetical jewelry company. Inspired by the Navajo nation, Koatsa is a word made up of two words found in the Navajo language. The first word is Ko, meaning fire, and atsa, meaning eagle. The logo is made up of the word, as well as a drawn eagle feather. Fire and eagles are not only symbols of the northwest, but both hold strong symbolic meaning to the Navajo people. Jewelry is a major aspect of American Indian culture, so it is important that the brand’s overall look and feel is representative of the Navajo Nation.

Crashdown Café is a café specializing in American diner cuisine. The idea of this brand was inspired by the 90’s television show, Roswell. The extraterrestrial theme is drawn from the Roswell incident of 1947. The color scheme and styling of the uniforms are wholly reminiscent of 1940’s and early 50’s. The inside of the café and menu are meant to be clean and modern. The idea is to modernize vintage themes, in order to make the atmosphere appealing to all customers.

Feeding Children Everywhere is a social charity that empowers and mobilizes people to assemble healthy meals for hungry children. The designed components created for FCE include, holiday sweatshirts, printed holiday party materials, and hunger project flyers. A hunger project is made up by a group of people on an assembly line, packaging meals for hungry children. The goal as a designer was to create visuals aids in the fight against hunger.

Myth is an imagined snowboarding company. The name Myth alludes to Greek mythology. The incorporation of Greek gods and goddesses into the designs are meant to allow the customer to feel as if he or she is at the level of a god, and his or her snowboarding abilities embody the mythical nature of gods and goddesses. The board designs are made from uniquely collaged materials, that give the customer options to fit their style. Myth gives customers a sense of confidence on the slopes, as well as off the slopes, as apparel is also provided.

The design challenge is to create a brand manual for an imagined music venue/cafe/night club, called Back 2 Black. The venue is in an urban area and has its roots in the 80’s grunge scene. Hypothetically it was founded in the 80’s and the design reflects the time period. Back 2 Black is open 24 hours for night owls and early birds alike. Back 2 Black encourages customers to come as they are, attitude and all, but they are required to wear black. The manual consists of logo dos and do nots, print ads, web interfaces, merchandise, etc. All of the components are designed to the emulate the nature of the venue.

The design challenge for the Urban Outfitters 2014 unofficial holiday calendar is to create a unique and amusing calendar to be mailed to existing subscribers of the UO catalogue. Since Urban Outfitters is known for its funky fashion and household products, this twelve month calendar stays true to the personality of the company. This specific calendar is designed for their Spring collection. Each month gives “unofficial holidays”. Next to each holiday description is a similar vector illustration to give a visualization of the amusing holiday description. The overall design is meant to look clean and geometric, much like Urban Outfitter’s logo and store front.